WHY WAYFINDING SIGNAGES ARE ESSENTIAL FOR YOUR BUSINESS

Wayfinding signage is a significant component for the success of any business. With the eye-catching and customized display graphics, wayfinding signages aim to guide and provide directional assistance to people using symbols, visual figures, or minimal words rather than lengthy and complicated explanations. These are an even more important matter nowadays since we live in a fast-paced world where people need to know and accomplish things in a flash.

But what makes wayfinding signage effective?

The ideal wayfinding system should provide the right information to a specific customer at the right time. It should be comprehensive and easy to understand. In designing a wayfinding system, it’s critical to identify important things such as the nearby landmarks and well-structured paths to convey relevant information that is effectively navigable. It’s very important also to ensure brand consistency in all the aspects of wayfinding signage and graphics across multi-site business locations to make your company’s brand immediately recognizable.

To reassure you of the value of wayfinding signage for your business, we’ve compiled a list of some of the advantages it may provide.

IMPROVE CUSTOMER SATISFACTION AND EXPERIENCE

A good wayfinding system helps your clients to easily explore your business premises and smoothly locate what they’re looking for. By eliminating the stress and hassle on the part of the customer’s journey, wayfinding signages contribute to a satisfying client experience which can leave a positive impression on your business. Creating a better experience for the customers using this unique and effective wayfinding system reinforces your company’s commitment to providing excellent service to the community. This will help you stand out from your competitors as customers generally value experience over the product or service itself. Indeed, investing in appropriate wayfinding signage will result to repeat and loyal customers to your business.

INCREASE BRAND AWARENESS AND RECOGNITION

Many businesses utilize wayfinding signages as powerful and strategic visual marketing and advertising tools to promote their brand. A well-designed wayfinding signage system attracts attention and effectively communicates your brand to target audiences. As you incorporate into the signages your company’s brand name, logo, font, and colors, more people will be aware of your brand and the product or service you offer.

ENSURE SAFETY AND SECURITY

To create a safer space within your business locations, customized wayfinding signages are worth the investment. As safety signages are an integral component of a wayfinding signage system, you can keep your clients and visitors safe and make them informed about the potential dangers and hazards in specific areas. These signages are even more important in complex locations such as shopping malls, retail stores, hospitals, airports, universities, and train stations. You can uphold your responsibility for your clients by placing appropriate wayfinding signs and visual graphics around particular spaces that people should take additional caution.

READY TO GET QUALITY SIGNAGE FOR YOUR BUSINESS?

Brandboy has the expert professionals and reliable expertise to design and implement this ideal wayfinding system. The Brandboy team of professionals has worked with some of Australia’s top 100 companies in the implementation of wayfinding and directional signage solutions within retail and commercial stores, shopping centres, trade exhibition sites, corporate firms, industrial sites, entertainment and hospitality facilities, and public transport infrastructure agencies.

We focus on helping clients achieve maximum brand exposure by using experiential architecture to achieve a consistent look and feel across their overall brand identity. Thus, you can be assured that the wayfinding signages we implement are consistent with your branding and coherent with your company’s culture. We specialized in multi-site projects across Australia and New Zealand. Our wayfinding system implementation includes concept development, technology research and development, site audit and analysis, journey planning, conceptual signage design, value engineering, industrial and graphic design, project management, and site documentation.

Schedule a consultation with Brandboy to see how you can utilize wayfinding signages to provide a quality service for your customers. Contact us today at 0451 816 788 to learn more about our effective wayfinding signage solutions.

BUSINESS RECOVERY AFTER FLOOD IN AUSTRALIA

Floods are natural occurrences, but they become a critical challenge when life and property are severely affected. For example, from late February to early March 2022 in Queensland and NSW Australia, torrential rains and catastrophic flooding have caused loss of lives and terrible destruction of thousands of properties.

As much as residential homes are affected by the flood, commercial businesses also suffer significant losses due to disruption of their operations and damage to their commercial buildings and establishments. Undeniably, water damage caused by flooding can put businesses under financial strain. But amidst the costs involved in the restoration work after the flood, businesses made the right decision when they take immediate action and appropriate measures to minimize further hazards.

When businesses neglect to implement necessary refurbishments, repair, and remedial works to their commercial properties, serious risks, as outlined below, can arise.

Decrease in property value

Experts agree that extreme weather conditions such as flooding will diminish the value of the commercial property. The drop in value is greater for those properties that have been flooded to greater depths and in areas where flooding occurs frequently. If not properly repaired and restored, a commercial property can be devalued substantially due to flood damage.

Structural damage

Flooding destabilizes the structure of your commercial properties which can cause extensive damage to the foundation of the buildings. Especially if water leakage is not detected and addressed for a long period of time, the structures can begin to rot and soften. Structural damage to a commercial building can be alarming and the property can be considered unsuitable for occupation and business operations.

Concrete degradation

Buildings that have been flooded may eventually reveal signs of concrete degradation. Excess water impacts negatively on the concrete slab of your commercial property. The pressure and weight of the floodwater on a structure can trigger cracks and breaches in the concrete. As a result, the concrete may move or collapse due to the change in the ground surface and stability.

Mould Contamination

Heavy rain and excessive humidity have caused mould growth on ceilings, walls, furniture, or in any flooded areas within your commercial property. If particular areas in the building are not treated immediately, mould infestation can cause a range of health problems, including runny nose, sore throat, cough, and skin and eye irritation. Mould cleanup, as well as mould damage repairs, need to be undertaken to protect your employees and clients from health risks and complications.

Electrical damage

Floodwaters can cause damage to the electrical system including circuit breakers, fuses, transformers, wiring, light fixtures, and appliances. Once power is restored, water-damaged wiring and components are still at risk of fire and electrical failure. Even the problems may not appear right away, electrical fallout due to water damage will likely occur over time. To avoid post-flood consequences, it is therefore advisable that electrical components and equipment be inspected and replaced.

TAKING ACTION TO REPAIR THE DAMAGED STRUCTURES

Floods must have caused a traumatizing effect to many people, as well as to many businesses. But with the right motivation and proper coordination, you and your business can recover from the adverse effects of flooding. To avoid the further loss or perhaps the emergence of more serious issues, commercial structural repairs should be addressed as soon as possible. You may insist that the flood damage can be manageable on your own, but experts are trained to see problems that you could miss.

Brandboy is ready to assist in the massive repair and restoration works in retail and commercial establishments across Australia, particularly now at East Coast Queensland and NSW. Our maintenance team can go in and assist with all trades for refurbishment activities which include cleaning up, structural and concrete repairs, waterproofing, electrical power and data inspection and repair, flooring, painting, joinery, and other necessary remedial works. We understand how stressful dealing with flood damage can be, which is why we go above and beyond to provide a stress-free service. With our strong and reliable network of trades for service providers, we can help you get back to your business operations as smoothly as possible.

Contact us at 0451 816 788 or send us an email at lars@brandboy.com.au if you’d like to learn more about our refurbishment and remedial services. We are always willing to assist you.

IMPORTANT GUIDE TO SUCCESSFUL REBRANDING

With the fast-paced changes that are happening globally, rebranding has been deemed inevitable by many companies inorder to adapt to the modern era. But admittedly, going on a rebrand is not an easy feat.

Rebranding is not just about a new logo or website, but about the entire look and feel of the brand that you reflect the world about your business. There needs to be a lot of thought and planning to ensure that there’s a consistent and cohesive strategy that spans all visual elements (logo, packaging, signage, flyers, ads, etc.) and channels of your brand (digital, social, brick-and-mortar building, assets, etc.). For example, digital print colours should match with the buildings’ interior and exterior paintings. Paying close attention to the consistency of all the brand identity elements in your rebranding project can make your brand more recognizable and help your business stand out from the competition.

Whether your company simply needs a facelift or a completely new brand identity to reflect its evolution, rebranding is instrumental in molding the right perception. There’s value in the process as well as in the end result. Getting a clear picture of how your audience perceives your brand in its current state will help you decide on how much improvements are necessary. Take rebranding as a great opportunity to strengthen and reaffirm your company’s identity and values, both internally with your employee base and externally with your customers.

Rebranding can be a total revamp or a simple refresh or facelift of the existing. There are many scenarios to be considered, perhaps the logo colours or font is outdated or your company may have expanded into new product lines, entered international markets, acquired or merged with another company, or target demographics have changed and there is now a new audience. And if you manage a multi-site business, you might want to make certain that brand consistency is carefully executed throughout all the different locations.

It is important to be clear about why you’re rebranding inorder to ensure that the effort of rebranding is worth it and will achieve the expected results in your business. Often, a rebrand means that the company has evolved beyond its previous identity and is now ready to reach new heights. As proven, rebranding offers an excellent way to enhance the company’s presence and image among clients.

To tell a brand story that is worthy of your company and resonates with your client is not an easy task. Especially if you’re doing a total rebrand, this process should involve high-level strategy, considerable research, careful planning, and team-wide collaboration. During a rebrand, clarity and consistency become even more vital. Especially for multi-site companies, how can you make sure that your new brand is in control and consistent across all business locations? With all of these important considerations in mind, you surely need a professional team with broad experience in the rebranding field who can make sure of the thorough implementation of all the brand guides in your business. This is where Brandboy comes in with relevant years of experience to help you on this journey to ensure your corporate identity is appealing to your costumers and reflective of your business. We have seen a lot of large rebranding projects of multi-site businesses with no consistency across the client’s network. And that’s the last thing we want to happen.

Brandboy specializes in rebranding consultation and implementation, retail and commercial office fit-out solutions, and design for multi-site interior and exterior transformations. We make sure that brand consistency and brand control are visible in all of the rebranding projects we handle across Australia, New Zealand, and part of Asia. Our services involve site audits across all stores and offices, as well as budget and cost analysis, council approval, digital transformation projects, procurement and maintenance management, remedial works, project management, and Head of Contract. If you need expert assistance with your next rebranding projects, you can reach us at 0451 816 788 or click here to fill out our contact form and we’ll reach out to you as soon as possible!

EFFECTIVE APPROACH TO YOUR NEXT MULTI-SITE PROJECTS

Having multiple branches and extensions across diverse locations in the country indicates positive business growth and success. Your company’s expansion shows that there’s an increasing number of people patronizing your business and also, more new business opportunities to a wider target market. Still, there are a lot of factors to consider to ensure continuous progress of your business not just in one site, but all throughout the different locations.

CHALLENGES IN MULTI-SITE PROJECTS

Many business owners along with their management team face a significant challenge when the company needs an update in their branding or even refurbishment and renovations in the stores or offices. Managing project teams, as well as considering budget and timelines, can already be a daunting task in a single site, thus significantly more complex when multiple locations are involved. Moreover, the management needs to take extra attention to the consistency in all aspects of the projects across the different business sites. If not, the quality of the brand image might be at risk and that could lead to a negative reputation of the company.

THE ADVANTAGES OF OUTSOURCING MULTI-SITE PROJECTS

Multi-site rebranding and refurbishment projects require detailed planning and intensive collaboration to ensure the project’s success. Thus, expert knowledge and competent skills are very essential to attain flawless implementation of multi-site projects. With this in mind, many businesses have already resorted to outsourcing an expert project management team with proven experience in multi-site construction projects on a national level. And that smart decision save them from a lot of stress, risks, budget overruns, and disruptions.

HERTZ – THRIFTY & DOLLAR MULTI-SITE PROJECTS

Take a look for example the well-known car rental company Hertz. Last December 1, Hertz has officially taken over management of the Thrifty and Dollar Car rental brands in Australia, New Zealand, and Fiji. The significant transition in the company involves a lot of undertaking as Hertz will be adding the two brands across all the existing Hertz locations in all three countries.

Here in Australia, Hertz designated the professional project management team of Brandboy to oversee the multi-site rollout projects in their different retail stores and offices across the country including in Cairns, Sydney, Perth, and Darwin. Last year, Brandboy has successfully upgraded the car rental booth of Hertz Australia in Cairns airport. Among the necessary refurbishments made was the installation of the eye-catching external and internal signage of the Thrifty and Dollar brands.

Recently, Brandboy completed the end-to-end project management process as the Head of Contract for the construction of a new building of Thrifty and Dollar in Sydney Domestic Terminal Airport. The project management team engaged in site survey and assessment, approval and certification processing, budget and cost analysis, structural engineering, construction services, quality assessment, and procurement management. From the planning to implementation stage, Brandboy ensured the provision of high-quality results without sacrificing the time and budget constraints of the project.

Check out these on-site work progress delivered by Brandboy for the Hertz- Thrifty & Dollar booth project in Sydney Airport.

Throughout the entire project, Brandboy assured that Hertz Australia receives the full documentation and status of the work progress in all site locations. Hertz can still focus on growing their core business, as Brandboy concentrate on their expertise on the overall fit-out process.

If you are looking for a reputable project management service provider to help you ease the load in your multi-site projects, Brandboy is a great choice. Here at Brandboy, we specialize in multi-site rollouts on a national and international level across Australia and New Zealand. By utilizing the latest technologies and targeting the budget, quality, and timelines, we can help multi-site businesses create interior and exterior transformations that can bring a positive return on investment (ROI) to make sure that you’re getting your money’s worth. Contact us today to learn more about our multi-site project management solutions.

WHY GO SOLAR FOR YOUR BUSINESS?

As a business owner, you might have asked “How can my business benefit from switching to solar panels?” and “Are solar panels worth the investment?”

Here are some of the benefits of installing solar panels for Australian businesses.

Reduction of Electricity Bills

To successfully run a business, a reliable power supply is necessary. Most often, the bigger the business is, the higher the electric consumption will be. It is an unavoidable monthly cost since it is vital for business operations. But the good thing is you can lower your power overhead costs by installing solar panels. As these panels will generate electricity for free with the power from the sun, the electricity you consume from your distribution provider will be significantly reduced. Also, when electricity rates and inflation rise, you will not be affected, as solar power is always free of charge.

Cost-effective Solution

When you consider solar panel installation, the initial cost might be one of your major concerns. But if you consider solar power as an investment that can save you a significant amount of money in the long run, you’ll easily deal with the issues about the costs, thinking that it will be offset over time. Many businesses already have proven that investing in a solar power system is a smart strategic move that offers long-term benefits and draws new business opportunities.

Although there’s an upfront cost associated with installing a solar power system, there are many available options to reduce it. As the government supports the transition to clean and sustainable solar power, they provide beneficial rebates and tax credits which can significantly reduce the cost of the purchase and installation of solar panels. You can check here the list of federal and state rebates available in Australia. And also, in recent years, the cost of solar power systems has significantly decreased which makes it more economical for many businesses to avail of this solid investment.

Contribution to saving the environment

By installing solar panels, you contribute to the reduction of greenhouse gases which are the main cause of air pollution and global climate change of the environment. Unlike fossil fuel-generated electricity, no harmful pollutants are emitted when electricity is being generated by solar panels. A lot of people, including your employees, clients, and visitors, will then enjoy a clean and green environment within your business premises. And with your initiative, many of them might switch also to solar panels to show care and commitment to the environment. It’s a good strategy also to attract environmentally-conscious customers to patronize your business.

TAKE ACTION NOW IN SWITCHING TO SOLAR POWER

As a green investment, solar panel installation can save you money as it lowers your expenses on electricity bills, can be a solid long-term investment, and at the same time, contribute to environmental conservation. If you want to reap these benefits, installing solar panels in your place of business is a good option. But of course, you should highly consider hiring a reputable installer who can assist you with the installation process from start to finish.

Brandboy can install solar panels into your retail stores, shopping centres, workstations, commercial offices, industrial units, franchise groups, petrol stations, and aged care facilities. Our solar panel installations comprise end-to-end project management, site assessment, council approval, and other necessary procedures to complete the installation process in the most effective and efficient way. To learn more about Brandboy’s solar panel installation, simply fill out the contact form or give us a call today at 0451 816 788!

EV CHARGER INSTALLATION – A WORTHY INVESTMENT FOR BUSINESSES

Nowadays, Electric Vehicle (EV) industry is booming across the globe. According to the Electric Vehicle Council, the number of electric vehicles in Australia tripled in the past year from 6,900 in 2020 to 20,665 in 2021. This significant increase in sales indicates that plug-in electric vehicles are getting more popular in this generation and most likely, more people will switch to electric vehicles in the years to come.

It’s not surprising that electric vehicles economic boom is occurring nowadays. Many car users are now appreciating the benefits of using electric vehicles which include lower running and maintenance costs, better driving experience, and convenience. Also, the major benefit of electric vehicles is the contribution towards reducing carbon dioxide emissions and thus minimizing air pollution. Research has proven that electric vehicles are environment-friendly. And as modern technology gets traction, car manufacturers will likely produce even more efficient and sustainable EVs.

As the use of electric vehicles is increasing in Australia, electric vehicle charging stations are also in high demand. If you’re an owner of retail or commercial stores, shopping centres, petrol stations, or workshops, you might want to consider investing in EV charging stations.

Here are some of the reasons why you should install Electric Vehicle charging stations in your place of business now.

EV Charging Stations Increase Customer Satisfaction and Loyalty

Installing electric vehicle charging stations outside your store or shop will bring in new customers and encourage existing ones to return. EV drivers are more inclined to patronize business establishments with EV charging stations. In the coming years, more customers will anticipate EV charging stations from their favorite stores, restaurants, hotels, and shops – and if they don’t, they will likely switch to your competitors which can offer the full service.

EV Charging Stations Improve Company Image and Reputation

Most people are now aware of the good effect of electric vehicles on the environment. Thus, adding EV charging stations outside your place of business will effectively demonstrate your commitment and care for the environment. Clients are greatly attracted to reach out to businesses with social responsibility and dedication for a greener community. As more of your clients, employees, and visitors switch to electric vehicles and plug into your charging stations, you will get a positive reputation because of less air pollution within your business.

EV Charging Stations Boost Sales and Revenue

While your clients wait for their vehicle to charge, most likely they’ll purchase additional products or services from your store. Especially during this pandemic, more people preferred not to go to different locations to avoid social contacts, thus encouraging your customers to stay longer at your business. More time spent in your business premises means more opportunity to make sales. As you think of ways to increase sales revenue this year, using your business location to host EV charging stations should be one of your main priorities.

Ready to have EV charging station at your place of business?

Of course, electric vehicle users would most likely prefer high-quality, safe, and reliable charging stations. Therefore, an expert understanding of the establishment’s electrical system and the EV charger is highly required for safe installation. Without the expert knowledge and skills, the installation process could fail, putting your charger’s safety and performance at risk. You surely don’t want to risk that. It’s advisable to always hire a qualified and experienced EV charger installer.

Brandboy’s professional team has the knowledge and expertise to ensure that EV charging stations and outlets are properly installed and well-maintained. When it comes to electric vehicle technology, Brandboy always makes sure to be up-to-date with the latest developments to provide better service to clients.

Brandboy consistently follows required standards and practices to ensure that your EV charging station is completely functional and long-lasting. Contact us today to learn more about our installation service solutions.

ARCHITECTURAL SIGNAGE & LOGOS

Signage truly dictates what others perceive of your brand. As part of your company’s signage, it is vital to have a strong and appealing logo that communicates your business vision.

Attention spans are short these days – especially for consumers; hence, it is important for the font, imagery, typography to quickly:

  • attract attention
  • convey the right message
  • help influence customers’ emotions – plain and simple

Architectural Signage is a vital part of building a successful business and brand, whether it be sky signs, 3-D lettering, banners on buildings, entry statements, building facades, gigantic walls on skyscrapers, monolith signs, or pylon signs.

Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.

Because a good logo is a visual, aesthetically pleasing element, it triggers a positive recall about your brand that the name of your company alone might not.

And, if we’re all being honest, some of your audience will likely forget the name of your business but they’ll immediately associate your logo with their memories of your brand. It might be on a sky sign that they see every morning while driving to work or on signage on the sides of a bus.

The space we create is tailored to meet your requirements while ensuring that it sends the same message as your brand that your target audience will remember. This is what we do – to present your organization memorably.

The sign that identifies with your organization will make consumers feel confident about opting for any of the products or services that you have to offer. This is Brandboy’s area of expertise! We turn your ideas into the best way of promoting your brand in all available places that offer this option such as public transport, retail, corporate, exhibitions, industrial, medical, leisure, and even entertainment. Our team will design the signage solutions you need for any of the locations mentioned above, where you can make your business seen and be remembered!

Brandboy offers integrated services for signage, including design for corporate branding, manufacturing, and installation. Click here to know more about our services or contact us today!

NEED ADVISE ON YOUR NEXT OFFICE SPACE?

Refurbishing your office space can create a satisfying environment where your business can thrive. It helps to boost productivity among employees, maximize the use of space and improve company image. But if not properly planned, an office fit-out refurbishment can be stressful and time-consuming.

When you make sure that good project management is included in the overall office refurbishment process, the project will likely run smoothly and efficiently. Also, money and time will be saved, and risk hazards will be minimized.

There’s a lot to consider when it comes to office space refurbishment. These include site audits, space planning and design, detailed architectural and mechanical drawings, lighting, energy efficiency options, electrical data and IT cabling, flooring, office furniture, joinery, and painting.

CHOOSE THE RIGHT FIT OUT PARTNER

Instead of dealing with these issues yourself, delegate the tasks to an experienced and reputable fit-out partner that offers full project management services which involve design and planning, coordination of all trades, administration of material deliveries, and of course, schedule and budget management. By having a trusted single point of contact, the project will operate in a more organized manner as it eliminates the need to coordinate with different contractors.

Brandboy has a proven track record in transforming office spaces into productive workspaces for teams and businesses across Australia. We provide end-to-end project management – from planning and design, budget analysis and procurement management to branding, signage, construction, refurbishment, council approval, and schedule management. We’ve got you covered in all the office fit-out refurbishment processes to ensure that the transformation of your office space will create a dynamic working environment and improve the company’s brand image.

Also, Brandboy specializes in multi-site office fit-outs. Recently, we have been engaged to work for Hertz Australia in multi-sites including Sydney, Perth, Cairns, and Darwin.

Check out the newly upgraded rental booth of Hertz Australia in Cairns airport. We have refurbished the existing booth with new joineries, floors, data and electrical, and eye-catching external and internal signage.

Proper planning and design as to elevation, signage, flooring, furniture, and electrical implemented by Brandboy

BEFORE:

AFTER:

At Brandboy, we provide a competent Project Manager and installation team to ensure that the fit-out projects are completed on time and within budget. You can count on us to keep you informed on the status of the project throughout our service operations.

Contact us to learn more about how our complete project management solution will assist you with your next office fit-out project.